How to Measure Brand Sentiment Across Digital Channels
If you’re running a business today, you already know that your brand’s reputation isn’t built in one place anymore.
If you’re running a business today, you already know that your brand’s reputation isn’t built in one place anymore.
You’ve crafted the perfect email campaign. Your subject line is compelling, your content is valuable, and your call-to-action is clear.
If you’re struggling to attract quality candidates or watching your best prospects choose competitors, the problem might not be your salary packages or job descriptions.
If you’ve ever woken up to find your company mentioned in a critical news article or social media post, you know that sinking feeling in your stomach.
If you’re responsible for your company’s online reputation, you’ve probably wondered whether you should invest time in manual tracking or let automation handle it.
When someone visits your website for the first time, they’re making snap judgments about whether to trust you.
If you own a domain or run a business online, there’s a good chance someone is already trying to impersonate you.
Understanding where your competitors stand in the market isn’t just curiosity—it’s essential for survival.
Most business owners focus on obvious expenses like rent, salaries, and marketing budgets.
You’ve built your website, invested time and money into content, and started getting traffic.
If you’ve ever woken up to find your brand being discussed—or worse, criticized—across social media without you knowing, you already understand why monitoring brand mentions matters.
Every business owner I’ve talked with has that same nightmare scenario: waking up to find their company’s name trending on social media for all the wrong reasons.
If you’re running a business today, chances are customers are talking about you somewhere online.
If you’re running any kind of business that sends emails — whether it’s newsletters, invoices, or customer support messages — you’ve probably heard these acronyms thrown around: SPF, DKIM, and …
If you’ve ever mistyped a website address and ended up somewhere unexpected, you’ve experienced typosquatting firsthand.
Your online reputation isn’t just about what you say anymore — it’s about what everyone else says about you, and in 2025, those conversations happen faster and spread wider than …
You’ve crafted the perfect email campaign, your servers are running smoothly, and your business depends on reliable communication with customers.
When I first started monitoring online reviews for my business, I thought a five-star rating was always good news.
Your brand’s reputation is being discussed right now, somewhere online.